So, What Is Continuous Testing?

It is the process of carrying out automated tests in an undisrupted manner with little to no human intervention to evaluate the quality of software. By providing an instant insight on the risk level associated with the release of the software, it helps in establishing a safety net that aids the team in protecting the user experience. The seamless integration of it into the software delivery pipeline lessens false positives through robust and flexible modern test frameworks. 

The goal of continuous testing is to find any possible bugs early on to provide effective feedback at every stage of the development pipeline. 

Why Do We Test Continuously?

Automated tests are an integral part of continuous testing. Through continuous testing, automated tests are done to produce a set of data points that are correlated to user experience/feedback or based on the requirements of the application.

How Do You Perform Continuous Testing?

Steps involved in how to perform a continuous testing 

  • Employing tools to generate automated tests
  • Define what tests to carry out.
  • Creation of test environment
  • Optimize testing.
  • Utilising service virtualization

Why Do We Need Continuous Testing?

With the increased complexities associated with the application architecture and the demanding changes across the industry, application-related risks became a primary business concern. This increased concern over application security testing, app testing led to Agile, DevOps that and continuous delivery which eventually resulted in the release of many applications from anywhere. 

Importance Of Continuous Testing To Better User Experience

Just like automated tests, user testing is also a tool that can reduce the time companies spend on writing software and helps in building products/software much more effectively.Crowdsourced testing companies essentially focus on user experience. As and when a crowdsourced testing company receives detailed feedback as a part of their user tests from their selected user base/targeted audience they would come up with solutions that can eliminate the friction and tweak the product accordingly. 

This process of obtaining user feedback can be iterative as the teams have to run continuous user tests for this user hypothesis to be validated. Beta testing comes in handy to effectively cope with user hypotheses.

Beta testing delves into the customer attitudes based on the customer experience. While crowd service companies mostly focus on bug hunting Beta testing companies conduct user testing to validate the reliability, usability, functionality of testing of a software/application. Beta testing companies depend on the number of test participants along with the demographic coverage.

Why Is User Experience Prioritized By Crowdsourced Testing Companies?

Often when you build software you are less likely to test your code several times. The significant handicap crops up when you are not sure of the software you are building on top of functionality and it might have to be thrown away as it lacks large user data and the redesign of the software is only guided by your assumptions.

This may lead to enormous changes in the long run if the user tests are conducted only as an afterthought, before a major release and it turns out the initial hypothesis are invalid


Continuous testing with a targeted audience coupled with beta testing tools helps you debug user behaviour. 

Benefits Of Continuous Testing:

Better Quality 

Continuous testing comprehensively interprets the quality of the code in terms of its readability, performance, vulnerabilities, consistency etc., This kind of thorough analysis uncovers the block of code and can be optimised subsequently in terms of quality. 

Quick feedback is an essential part of the DevOps culture therefore continuous testing is considered to be essential in the continuous delivery pipeline. This, in turn, escalates the release process by teams, lower the costs, and reduces the possible risks in a highly competitive environment through real-time validation of software. Through its timely feedback, it harnesses to make informed decisions.

Cost Reduction

 Continuous testing is a more plausible option to reduce costs as it removes any defects early and more quickly thereby it saves the business from the overall cost of a defect. It also reduces the costs of tedious and expensive manual testing. This could be a potential benefit to those who need continuous deployment/continuous delivery of software.

Builds Confidence

The quick and effective iteration cycle of continuous testing that allows the teams to respond to the process of redesigning incrementally ensures a channel for ick validation. It also equips you with the confidence that you’re in the right direction that could be one of the major benefits of continuous testing.

Challenges In Continuous Testing

Principle challenges associated with continuous testing :


Since there is a tighter release schedule leaves the team with lesser time to automate and test.


To incorporate quick feedback the continuous testing requires faster feedback loops that can get you real-time feedback. Feedback loops are a priority since it has la got to do with the quality of the products.

Having feedback loops with a real-time dashboard that is accessible to the overall team invariably brings the critical issues of concern to the table hence they can be dealt with quickly.


 Continuous testing needs an environment that needs to be maintained round the clock for it to 24*7. This process however doesn’t incur as many expenses as a low-quality product would. 

How Can Crowd Testing Improve Your Software Performance

A product that is forwarded by vision is important. Crowdsourced testing companies offer a powerful channel of continuous testing coupled with user assessment of a targeted user base. Gathering interpretations from a real audience helps to avoid narrow mental models of how software or apps work that in turn disconnects from the user data. With its diverse services in assessing app software like application security testing, application testing services, app testing etc crowdsourced testing companies deal with the primary interface to the business which is software. Any glitch in the software/ application invariably results in a business failure therefore crowdsourced testing companies with its continuous testing. These companies provide dynamic services depending upon who needs continuous deployment.


Being a significant entity of the continuous integration and continuous deployment pipeline, it is important for continuous testing to function effectively to make continuous integration effective. A supportive infrastructure and tools to run user tests are necessary to enable quick, agile and error-free products to enhance the user experience.

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